Archive for the ‘Articles’ Category

Ethics for Australian Business

Friday, January 29th, 2010

Ausbuy
Ethics for Australian Business

By Vivian Roberts

“If you do not act with integrity … you are not likely to enjoy the kind of reputation that will keep good people in your employ, or keep customers coming back for your products or services.” - John Ralph.

There is an often quoted saying used by those in business for immoral and unethical behaviour towards others. Chances are you have had this line used on you before; “it’s nothing personal, it’s just business”. For many, this statement justifies any wrong doing to another because it’s rationalised in the accumulation of wealth. This was exactly the case when Pacific Brands (Bonds/King Gee) CEO Sue Morphet sent the jobs of 300 Illawarra textile workers overseas. It implied that value could only be found in financial wealth, and that there is little or no value in social and ethical responsibility.

Pacific Brands came under intense public pressure with sections of the community vowing in protest to never purchase Pacific Brands products ever again. Like so many other International companies, Pacific Brands was willing to accept the short term losses and wait until public pressure subsides, public apathy kicks in and sales start to increase again. The loss of bonds to the Australian manufacturing industry was another blow in the Australian psyche, and reaffirmation that “Everything is made in China”.

BHP Billiton axed 1,800 jobs when the Ravensthorpe Nickel mine was closed in Western Australia. The impact on the town was devastating, leaving working Australians with mortgages greater than the property value of their homes. This is just another example of how the social impact of International profit mongering is the Pandora’s box of Liberal democracy.

Former Australian Prime Minister Billy Hughes made the following comments after clearly recognising that business and economics are inter-related with the personal and national condition;

“But if it were a question of trade only affecting our pockets, the fiscal question might be fairly left to settle itself. But it reaches down to the very roots of our lives. You cannot proceed upon the assumption that the economic policy of a nation has no relation to its national welfare. The relations between the two are inseparable, intimate and complex. This fact is fundamental; to ignore it, is to not only to invite but to ensure national destruction”.

Australians are exposed to unethical business practices on both the micro and macro level, from the preference of cheap foreign workers over long standing Australian workers; the selling of Australian mines to foreign Governments; pollution cover-ups; insider trading; to the bribing of local Government councillors to approve developments that are not in the interests of the communities they represent. All of these examples have one thing in common; the use of economic rationalism and little consideration for social and cultural impacts as having a societal value.

The Australian Government has legislated business ethics in the framework of preserving the environment and biodiversity after long term lobbying by interested parties. State and local Governments now require land developers to engage in biodiversity impact statements and environmental management plans if their applications are to be successful. However, social and cultural impact statements largely remain the undiscovered country in terms of Australian legislation. No person or business is required to submit a cultural impact statement for the business practises they engage in, nor is alocal council under any obligation to determine if a new Mosque or Hindu temple will have any unfavourable social impacts on the local community.

It should be a legal requirement for any organisation who preferentially employees foreign 457 guest workers over local workers to complete a social and cultural impact statement. Not only should the statement cover how foreign workers will “fit” into Australian society, but whether or not they understand and accept the social norms, culture, and resource restrictions of being an Australian resident. Had cultural impact statements been performed either by large corporations or the Federal Government before large scale importation of cheap labour, it is doubtful that reactive programs (assimilation assistance) implemented by the Australian Government would have been needed. All of these problems create significant costs to the Australian taxpayer, which is a cost to society which is socialised and borne by the average Australian citizen.
In the absence of Government legislation, it is up to the Australian people to ‘vote with their feet’ when purchasing products or services, and to become comfortable with the mantra ‘my dollar is my vote’. This is now more important than ever, considering that voting for Labour or Liberal is a vote for misrepresentation.

In using purchasing power as a vote, Australians place a value in social and ethical responsibility. This same social responsibility is practised when purchasing green electricity. The cost to buy a socially, ethically and environmentally responsible product is usually greater than the cheapest standard product on the market. Yet, Australian’s continue to demand green/ renewable sources of electricity, despite the higher economic costs. Similarly, Australian’s need to demand Australian made and owned products are available to the marketplace, regardless of the higher economic costs. It is our social responsibility to ensure Australian jobs by purchasing Australian products. Become comfortable when shopping and asked by a sales assistant ‘Can I help you?’ and reply ‘yes, what products are Australian made?’. If they answer none, ask for the boss, manager or at least convey to the assistant you demand Australian made products, and shop elsewhere. Of course the assistant is not the boss but the message starts to get through via employees as well.

Consumer boycotts and responsible purchasing are effective tools to bring about necessary social change. The boycott Israel campaign is one such example of economic resistance carried out overseas on another issue to good effect.  For example, in 2004 the Presbyterian Church (US) voted 431-62 for a resolution “to initiate a process of phased, selective divestment in multinational corporations operating in Israel” because of their continued war crimes” which continued until 21 June, 2006.

Regardless of whether the state authorises official sanctions, the main value of a product boycott is to effectively empower local people to ‘self sanction, shame or bring into disrepute’. The object of the boycott is in changing behaviour to meet the expectations of the community in which an organisation resides and derives its profits. Individuals must take more responsibility for their choices in the changing of Australia’s demographic and cultural landscape. Directing personal cash flows is one of the most powerful and easy tools people can harness. If enough people get on board, a REAL powershift occurs in the community’s favour regardless of what the oft unrepresentative Australian state does.



Nationalist Alternative Ethical Business Guidelines

There is a growing trend by Australian businesses to involve themselves in what’s referred to as Ethical Business Practise; however, what is ethical business exactly, is a term not clearly defined, nor easily understood by Australian consumers. Often ethical business is represented as one that supports overseas interests such as “rainforest alliance” or “fair-trade coffee”. Often these are nothing more than marketing strategies, designed to woo people who might want to purchase ‘ethically’. Ethics therefore becomes just another commodity to buy and sell. While these products are certainly more socially responsible than their cheaper counterparts, the message to Australian consumers is often contradictory with a “Buy Australian Made” message. As such, Nationalist Alternative has developed an Australian Ethical Business code of practise supporting the local Australian workforce, with minimal social, cultural and environmental impacts.

1. Is committed to the Australian nation, its interests and its people. Nationalist Alternative Logo

2. Clearly, honestly, and accurately represents its products, services, terms and conditions.

3. In dealings with the wider community is respectful and courteous in all communication.

4. Takes responsibility for environmental, social and cultural impacts of the choices made by its employees in the service of the organisation.

5. Has environmentally, socially and culturally responsible growth targets.

6. Invests in community programs that support Australian interests.

7. Takes a pro-active stance towards up skilling: Invests in apprenticeships and mentoring programs for its employees and economically disadvantaged Australians.

8. The majority of shareholders are Australian citizens.

9. Provides a cultural working environment that supports and encourages a healthy work-life balance, one where families have the chance to spend adequate time together.

10. Maintains appropriate security policies and practices to safeguard personal information of employees and customers

By purchasing from ethically and socially responsible companies which meet the Business Ethics Guidelines, Australians can ensure the economic prosperity and social future of their country. Within a similar framework of these guidelines, the not-for-profit organisation AUSBUY was created to support and represent Australian Business. AUSBUY receives no Government funding, nor are they politically aligned; however, their position on foreign investment is quite clear.

“When we do not own our companies the decisions are not made here, the profits do not stay here and our jobs are at risk. We become tenants in our own country. The importance of a strong cultural identity is not just important for Australia’s citizens. It is also important to business, tourism and trade as it contributes to our international reputation as sophisticated, vibrant and progressive.”

Similar organisations to AUSBUY exist, including Fight back for Australia which was started in 1999 by Mike Rogers in response to predatory pricing, which caused Australian manufacturers to go out of business and then be snapped up by foreign investors. As such, he promotes a website dedicated to buying Australian made and owned grocery products. His message echoes that of Nationalist Alternative and AUSBUY. Buy Australian made and owned products. The rewards of doing so, multiply exponentially according to Mr Rogers. If we all spent an extra $50 per week more on Australian products, it would create over 100,000 Aussie jobs for Aussie workers. Currently, Australians spend $1.4 billion dollars a week on grocery items, with only 10% spent on locally made products. The benefits of buying Australian made extend not only to keeping our money in the country, but it’s also more environmentally friendly. Purchasing locally made products reduces the costs associated with transportation compared to products made overseas. For instance fruit and vegetables are a good example of our major supermarket retailers doing the wrong thing. There is something incongruous about helping Australian farming communities on the road to recovery from the devastating effects of Australia’s drought, while at the same time promoting produce like mandarins or grapefruit from Israel or California.

To identify the country of origin of a product, check the barcodes! Australian made products will have a barcode that begin with 93. Whilst not necessarily 100% accurate due to loopholes with some items not requiring compulsory country of origin labelling, the following list is helpful for avoiding non Australian made products.

00 ~ 13 USA; CANADA
30 ~ 37 FRANCE
40 ~ 44 GERMANY
49 ~ JAPAN
50 ~ UK
57 ~ Denmark
64 ~ Finland
76 ~ Switzerland and Lienchtenstein
471 is Made in Taiwan (see sample below)
628 ~ Saudi-Arabien
629 ~ United Arab Emirates
729 ~ Israel
740 ~ 745 – Central America
All 480 Codes are made in the Philippines and products made in China have a barcode beginning anywhere from 690 to 695.

Alternatively, Aussie Farmers Direct is a free home delivery service providing only Australian made and owned groceries.
The Australian people need to become more responsible with their purchasing power, and recognise the impact their choices have on society. To protect our industries, our workforce, our Nation, we must financially support those enterprises. Your dollar is your vote.
“Australians who have contributed to this country deserve this. We want all Australians to make informed decisions about where they spend their hard earned money and that the majority of it goes to other Australians. Successive generations of Australians have laboured for this country through being productive, clever and innovative, and we stand up against the best in any measure. Just ask the rest of the world how good we are.”­­ AUSBUY

Progressivism: The road to nowhere.

Wednesday, November 18th, 2009


PC Banner - Main Article Header - Nationalist Alternative

Part II of Nationalist Alternative’s series on Political Correctness

“Progressivism: The road to nowhere”

By Gavin James

In the first article, we looked at how Political Correctness and modern day liberalism takes on religious aspects by using concepts analogous to ‘Original Sin‘ and ’stained bloodlines’. Much like mainstream religions, Political Correctness has asserted itself by making bald assertions and requiring people to adopt these as articles of faith.  Political Correctness, despite its name, is therefore more akin to a religion, a new age belief system, a faith, than a political ideology.

Progressivism is a political term which refers to ideologies and policies which favor reform, particularly reform of a liberal or left wing nature.  While the term progressivism doesn’t necessarily refer to left wing politics, it is largely used by the ‘left’ to refer to its own ideologies, and has become synonymous with ‘leftism’, particularly in the Western World.  So much so that many liberals will simply refer to Politically Correct ideologies as ‘progressive ideologies’, and refer to themselves simply as ‘progressives’.  In this article we will look at progressivism in Political Correctness, and how the PC establishment determines what ideals are progressive and which are regressive.

The very term ‘progressive’ has two distinct and obvious connotations. Firstly, by merely labeling any particular idea as ‘progressive’, one associates that idea with the positive, with progress, going forward, reaching a desired goal. It is usually assumed that this goal or destination is a positive one.  Progressive ideas therefore immediately appear to be ones that support society, which propel its evolution and development. Conversely, by simply labeling an idea as ‘regressive’, one associates that idea with the negative, with regression, going backwards and moving away from a desired goal. Regressive ideas therefore generally appear as ones that go against society, which retard its evolution and development.

Secondly, the term ‘progressive’ defines the goals. An ideal which may be value neutral, or morally ambiguous can be made out to be positive, that which works towards a goal. By stating that restructuring the management hierarchy of a company is a progressive step, it implies that the end goal, the new management structure, is a desirable outcome and beneficial to all involved.

Wrong Way Go Back - 225Hence the proliferation and overuse of jargon such as ‘going forward’, ‘moving forward’, ‘positive step’ used by managers. Simply defining something as ‘forward thinking’ or ‘progressive’ makes the assumption the end goal is a positive one. The use of lexicon is far easier than actually proving the merits of the end goal, or actually having a positive outcome for other stakeholders.  Another example may be the increasing liberalization of marriage, such as the push for gay and lesbian marriage. Gay marriage is often put forward by the left as ‘progressive’, but the left never really prove this outcome as being the one more beneficial to society at large. They simply assume this to be so and therefore define loosening the definition of marriage as one of progress.  There was no analysis, no reason to come to this conclusion. It was simply assumed to be the case, that humanity would progress towards liberalism and this is how a society SHOULD advance.  It is worth noting, that other spheres of politics also use this idea of a single, desirable outcome which is made out to be the only possible conclusion of a developing civilization. This can be seen in how urban sprawl, economic growth and development of vacant land is seen as inextricably linked with progress of humanity.

Another example, often casually brought up is the ‘inevitable’ mixing of the races. It’s often assumed that eventually there will be one race, and that somehow this is an inextricable part of progress. Again, there is no basis for this other than merely asserting that a particular ideology is the way forward. It also makes the rather ridiculous assumption that the 1.2+ billion Chinese and 1 billion Indians will somehow take in several hundred million immigrants of other ethnic groups and intermarry. This isn’t a statement of fact, or observation, as its only the Western world which sees such demographic shifts as ‘inevitable’, and only the Western world which believes this to be inevitable, or even necessary. This is simply a statement which reveals political bias, and perhaps personal bias against Westerners, Whites, Anglo’s or Europeans in general.

Undefined purpose:

One central tenet of most major religions is fatalism, or perhaps more accurately, the idea of a divine plan or other plan. Fatalism is the idea that existence and humanity exists for a particular, defined purpose. Whether that purpose is becoming more Godlike or making that religion universally followed, there is a purpose which is figuratively, or literally, written by the creator. It can also be a new age belief in destiny, in bringing higher degrees of spirituality. It can be a belief that evolution has an end goal, a final purpose or destination which humanity should be working towards.

Political Correctness takes this concept and applies it in a somewhat secular context. Defined purpose becomes liberalism, and those ideals which are progressive and work towards creating the liberal, left wing utopia are portrayed as being the outcome of social and political evolution. Competing and contrary ideas are considered regressive, which serve only to pull people away from the destined goal. Being a progressive implies knowledge about the future or knowledge of the ultimate end game for human existence. Like the prophets and seers of old, progressivism is some kind of revealed knowledge which would not normally be obvious or attainable. These revelations are then disseminated as gospel truth, to be protected from inquiry and heresy. Indeed, the zeal in which Political Correctness attacks those who hold contrary notions about what social progress involves, is evidence in and of itself, the lack of solid reasoning and scientific proof behind the assertions it makes.

Embarrassing?

Embarrassment is an emotional state experienced by people who have been caught, or witnessed, performing a socially unacceptable or absurd conduct, which reveals ones weaknesses and foibles otherwise desirable that others do not know exist.  Embarrassment is also an emotion often reported by people in regard to political or social decisions that others have made. The embarrassment purportedly stems from being ‘caught’ belonging to a group which has acted in a socially or politically unacceptable manner. While personal embarrassment, such as being caught with ones pants down in public is an understandable and clear example; however, ‘group’ embarrassment is a little more complex.

A common critical argument used, by the left AND the right, but more so the left, is an expression of ‘embarrassment’ at the behaviour of other people in society, or their representative government or social figureheads. This is a common and often used ‘argument’ by the left.  Expressions of ‘embarrassment’ that their nation might not pursue ‘progressive’ policy, or move towards ‘regressive’ policy.  It can be embarrassment that fellow nationals have not embraced internationalism and still retain a sense of national and cultural identity. The choice to express ones dissatisfaction in terms of embarrassment is revealing. Embarrassment only exists when one is caught or witnessed, when one professes this sort of embarrassment, it is also an admission that one considers there to individuals present whose opinion will be affected. The question therefore remains. Who is witnessing? When one expresses embarrassment that their country hasn’t adopted left wing ideals, who exactly is judging? Their peers? This doesn’t make sense, as the person professing embarrassment clearly isn’t involved, and their peers would know that.  And they would know that. Other nations? Perhaps, but considering that the Western world is largely the most ‘progressive’ (according to liberalism), again this makes little sense. More conservative nations (such as the rest of the world) would hardly think less. An alien civilization who is observing? Far fetched, but explains a bit more. The conscious universe? Who is this observer whose opinion has been affected is unknown, but it does reveal that there exists a sense of external consciousness, observing and judging. To feel judged, one must know the moral standard by which they are being judged. Therefore, the liberal who is embarrassed is unwittingly admitting belief in some sort of external moral framework, and someone, or something which is judging according to that framework. This ties in with the concept mentioned before of the assumed ‘divine plan’, or belief that existence itself has a conscious, or designed end goal. It is also further evidence that Political Correctness is indeed a religion.

Political Correctness’s underlying weakness here is that assertions are made which have no basis.  Who says that left wing progressivism, or right wing progressivism is right? Where is the edict which states that we must grow economically, or continue to ‘develop’, or follow Marxist historical inevitability? Centuries of scientific inquiry have not revealed and planned or intended purpose, only unthinking laws. There is distinction between legitimate futures and illegitimate futures. Any future is permissible, and there is no entity outside humanity, aside from a belief in God, who has expectations as to where the human species SHOULD end up. Even Christianity as a religion is largely apolitical. Jesus did not engage in partisan politics.

“Render unto Caesar the things which are Caesar’s, and unto God the things that are God’s” – Mathew 22:21

Jesus was concerned with the next life, with God’s kingdom, NOT whether one votes Green or Nationalist or Independent. Whether nations remained as separate or distinct entities, or merged was irrelevant. One was not judged on their political convictions here on earth. Political Correctness fills that void and concerns itself with these questions, and forces a specific mode of thinking. It takes an almost ‘otherworldly’ revelation about what is right or wrong, and concerns itself with very earthly matters.

Conclusion

Perhaps the idea that there is no ‘preferred’ moral system in the universe makes people uncomfortable. The only universal moral system is the one that an individual will choose. The universe is morally indifferent, regardless of what happens to us, and doesn’t protect us from a ‘wrong’ decision, nor does it reward us for a ‘right’ one. Having faith that creation exists, with the intention of people reaching a state of living completely dignified and living comfortably provides emotional security.  Being able to assert that ones political convictions are right, not just because they believe it so, but because some form of higher authority agrees, not only gives further comfort, but gives ones beliefs greater clout.

Political Correctness, while not the only political ideology which acts as if it is derived from a higher source, is one of the most prominent ones. Cold, hard analysis shows that what PC asserts, and what it demands of us is not based on accumulated knowledge, trial and error and precedent, but bald assertions and assumptions. In place of facts, faith is substituted. Where objective and open analysis should be, close minded dogmatism exists. People who take it upon themselves to promote and enforce Political Correctness rely on others to take for granted, the very basis of the source of their beliefs. They rely on people taking at face value, the moral superiority of their ideological position, or failing that, fear of being ostracized as some kind of ‘heretic’, a small minded bigot working against a noble cause. The “burning at the stake” of Brendon O’Connell is just one example.

The fact remains that there is no solid basis for progressives to define what ‘progress’ is other than personal opinion.  There is no valid argument which states which direction civilization must head towards. There are no other successful civilizations on other planets which we can observe and make inferences from, so there is no external yard stick. Liberalism claims to hold a morality which propels humanity forward, but there is no precedent for this, no evidence that this is true.

Welcome to the Road to Nowhere - 225pIn fact, if anything, Liberalism and Political Correctness is demonstratively fatal towards healthy societies. A fact which is masked with oppression of any point of view, or speech or even thought which would mention this flaw.  If it could be widespread, that the basis for Political Correctness is nothing more than opinion; no more sacrilegious than a cult; has no more authority than any individuals own personal bias; would go a long way towards removing the corruptible and oppressive influence that Political Correctness has. By simply refusing to acknowledge its largely unsupported moral basis, it loses relevance. The emperor has no clothes. Nothing more needs to be done than to simply act and speak as if this so.

A Consideration of Value and Money in Society

Tuesday, July 21st, 2009

Nationalist Alternative Silver Awen Gold

Part I of Nationalist Alternative’s Economics Series
“A Consideration of Value and Money in Society”

by Michael Kennedy

On what ‘Value’ means

Money can be seen as a representation of the inherit value of human labour, thought and of raw materials. Money itself is a conceptual tool created in order to quantify the value of goods and services which are traded. Currency can be considered as the form that money takes, whether dollars, pounds, beads, gold or poker chips.

Understanding the relationship between money and conceptions of value is vital in understanding broader economic trends, and the impact that those trends have on society.

Monetary value exists quite simply because there is a desire or a need for something that is not freely available. This object or service can only come about through labour, manipulating materials or from the minds creative process. Food has value to us because it is useful to us, it sustains life, stops hunger and is enjoyable. Its monetary value however comes from the fact that food is not freely available. It must be grown, transported, picked, cooked, stored etc. That is, in order for food to be available someone must use their intellect, labour and their materials. Air on the other hand, is so freely available and abundant, that nothing at all needs to be done to have it. Therefore, despite the fact that one would die faster without air than without food, air might have value to life, but monetarily it is worthless. A portion of air does not represent any labour or thought and the materials are too abundant to require any labour or thought to acquire. Though the gases that air comprises of do have value, you cannot sell air. The only air that is sold, is air that has been manipulated, either filtered air or compressed air and the value is increased because of the processing and addition of a storage container.

The three sources of value:

There are three common sources of value. Intellect, labour and materials. Intellect is the thought processes which either create new tools or objects, new structures, or the process by which materials are manipulated to create objects which are useful to people. Labour is the manipulation of matter and energy to provide goods and services of value, and materials is the matter and energy used and the final products.

Money is a means of exchange, essentially an intermediary between objects of value. While bartering goods is essentially identical to paying for goods with money, bartering has limitations. Namely that it is harder to value objects and services consistently and fairly and that bartering requires one to store the goods they are bartering with, and hope the providers of goods and services they require will accept their goods as payment. A child care worker for instance, would not be able to barter his or her services with a plumber who has no children. A farmer who grows fruit seasonally would come across difficulties because essentially he or she only has wealth so long as the fruit keeps.

Money becomes the intermediate storage of value, and it becomes the promise of goods and labour in the future. The farmer with seasonal fruit can offload the fruit, acquire money which essentially is a store of value, and then exchange that value stored in the money for goods and services at a future point in time, at his discretion. In these simplistic scenarios, we highlight that money, or more specifically, the currency, has a fixed value and that money is a tool used to encapsulate that value by representing value in a specific quantity of currency. So a shirt sells for $60 because $60 is the quantity of money (in dollars) which the seller believes represents the value of the materials, the labour put into the materials and the intellectual effort expended in order to create the shirt. The profit margin is really nothing more than an over valuation of the labour and intellectual effort behind the product or service. This is an over valuation which the customer is willing to accept and which the seller can use to expand their wealth and their business capabilities.

To go back to the barter example to make this point clearer, if a farmer with oranges was to trade his fruit with an apple farmer who for some reason REALLY wanted an orange, the orange farmer would be able to get more apples than usual for the trade. This might seem irrational but is in fact perfectly logical because valuation is a personal judgement that varies from person to person. As we by nature will seek the most desirable outcome, we are willing to spend large quantities on drugs if we are addicted to them, because the ‘cost’ of not having the next fix is greater than the cost of getting the drugs. Someone with an expensive drug habit, even if it is alcohol has made the decision that the experience of drinking, or avoiding abstinence is worth a large portion of their labour.

The example mentioned previously regarding the shirt shows an idealistic scenario where the buyer is aware of the true value of the shirt and is free to make the decision. In reality, this is rarely the case, as corporations collude to restrict choice, as they obscure knowledge about the product and monopolies arise which can essentially create a scenario where the customer cannot have any say in judging the worth of the product or service being supplied by the monopoly. Microsoft for instance, by engaging in monopolistic practices, has managed to dominate the PC market by making sure it is the ONLY software company distributing operating systems pre-installed on PC’s. Ignorance of alternatives leaves people with the false conclusion that the prices charged are necessary, and Microsoft’s advertising and PR statements, by creating fear, uncertainty and doubt about other products create in peoples minds a distorted and incorrect framework by which they judge the value or the worth of the product. This can occur at smaller levels too, with small businesses, agents and independent sellers taking advantage of the poorer bargaining position the buyer is in. There are many examples as such, i.e., any product advertised by creating fear in the customer that choosing a competitors product will lead to undesirable outcomes or any product sold at extraordinarily high prices because it is in shortage. A housing market bubble created due to shortages, or perceived impending shortages is another clear example.

The issuing of money

Much has been said about how central banks can seemingly issue money from thin air. Many point to this as some form of global scam, or sleight of hand. While the conditions by which the money is issued, and the quantity issued is certainly open to criticism, the fact that the money supply is increasing and that money comes seemingly from thin air is perfectly logical.

In any growing society, valuable goods and services are created. People are born, and with them come the capacity for labour, invention and the creation of new goods and services. Materials are extracted from the earth, processed and used to manufacture goods which are of greater use than the raw materials that comprise them. Human labour combined with materials creates useful products and services of value where none existed before. The fact is, the vast quantities of food produced, cities, technology, knives, clothes, automobiles, roads, statues, toothbrushes, art, and music all seemingly came out of thin air. Settlements were built where little else existed. A deposit of copper ore has limited value to people because of its limited usefulness, but processing that copper ore can create electrical cabling which is of far greater use. This ore is dug from the ground, turned into wire, and this copper wire enters the economy. This wire which did not exist as part of the economy is introduced into the economy.

As money is a representation of value and wealth, as the wealth increases, extra money must be issued into the economy to be used as an intermediary. The money is backed by the goods and services within the economy, which theoretically can increase indefinitely. Therefore, the mental tool used to represent the value within the economy, money, must be able to keep up. Currency appears to be issued from thin air because from casual observation, items enter the economy from thin air. Having currency backed by gold only backs one object with theoretical value, with another object of theoretical value of which there is a finite amount. The confusion comes from a lack of distinction between money and currency. Money is an intellectual construct whereby value can be quantified and where a trade can be carried out in two stages, where an employee provides labour for the economy, receives money which is a promise of access to future goods and services and then later uses that money to redeem those goods and services. Currency is the physical, or paper or electronic representation of money, the actual dollars used, or the actual gold. Currency does not need to have intrinsic value and only really has value because of a universal recognition that this item can be used to trade valuables for other valuables. Gold is no exception, though it is more useful than paper notes, but not because gold bullion is useful, but because gold is useful in the manufacture of electronic components. Gold however has been considered valuable in the Old World universally and historically, for quite a long period of time. Gold is the only precious metal available in alluvial form and which can be extracted from the ground in a metallic state instead of an ore. This, and it’s lustre, malleability (useful in making jewellery) and long standing reputation as a precious metal, a symbol of wealth and status has ensured that gold remains valuable.

The concept of value extended

If human beings were so simple as to only require goods, services and materials then we could fairly easily qualify what goods are of value and what aren’t.You could rely on a vast centrally planned economy like in some Communist examples (Chile) to describe and set an enormous array of prices, in one document for any conceivable good, service or material. In reality, the situation is far more complex. People need more than just bread, water and shelter and certainly people want more than just mere survival. People desire status, entertainment, desirable surrounds, security, social bonds, contentment, among many other things. In a simple economy, money acts as an intermediary for trade between tangible goods and services. As an intellectual construct it serves this purpose, but psychologically speaking the distinction people draw between the value of a potato grown from the ground, and the value of a house which has a view is somewhat vague. The monetary system is quite simply not suited to deal with the complexities of the human mind and the way the mind assigns value.

So far, we have looked at wealth creation through the introduction of goods and services into the economy which did not exist. However, as we have become accustomed to using money as a panacea to assign value, we have also used money to represent other more ambiguous forms of value.

The house by the beach cost a fixed quantity of money to build, however upon being sold, the price paid does not reflect the actual value of the house, but rather the perception of value. If beach front property becomes more popular, then people can be convinced that is of greater value. To a degree this is true; however it is not true in the same way that cotton in the form of a shirt is of greater value than a cotton plant. The former is temporary, a mental construct from based on perceived changes in value due to competitive pressures or social standing, the latter represents an increase in value to the economy which is tangible and usable.

So the increase in housing cost as witnessed in the early years of the 21st century led to the following scenario. A fixed item, in this case the house, demanded a greater proportion of goods and labour in order to acquire it even though the house in question essentially remains unchanged. This is a different scenario to the once off profit made when an item is given a fixed value. Someone purchasing a house for $250,000 and then selling the exact same property in the roughly the same condition for $450,000 would claim they have ‘made’ $200,000 dollars. But wealth is created through the intellectual and physical labour of people, and the creation of goods. Earlier it was discussed that food grown, ore extracted and services rendered enter the economy from ‘thin air’. Here we have another value which enters the economy from thin air, the perception of the increase in value of an item of static value. However, unlike goods and services, which you can see, touch, buy or at least make measurable use of, this value is purely theoretical.

What ‘wealth’ is created here? The answer is none, though modern economic systems allow one to use that wealth and convert it into goods and services. In this scenario someone hasn’t made wealth, but rather appropriated money, the promise of future goods and services, without inputting the equivalent value of goods and services back into the economy. This is essentially how people can ‘make a living’ without working, and many people who are taken in by this allure of ‘wealth creation’ do not understand that there is no wealth creation, but rather it is appropriating wealth which existed elsewhere. The financial systems in place, have allowed such a transaction to take place. So the seller sells the house and the buyer is put into a position where they must input more into the economy than was originally required. As this increase in value also is considered an increase in value of the total value of the state, an asset bubble can lead to additional money being issued into the economy and in wealth being stored in property. Given this situation, the bubble must be maintained to prevent economic problems caused by the re-evaluation of the asset in question, and as the bubble cannot grow indefinitely, the conditions for an inevitable crash are created.

The important point is that people do not draw distinctions between a micro-economy growing due to the creation of wealth, and a micro-economy growing to people perceiving a rising value. As money is missed into the economy to accommodate for the inflating value of static items such as properties, or shares in a company who’s performance has not substantially altered, this money is backed by very little other than the whims of the market. With nothing more than a change in opinion, this value can disappear and the value that entered the economy, also disappears. The money that was issued to facilitate these transactions remains, so we are left with more money representing an economy of less value. The value of the currency adjusts accordingly and inflation occurs.

No free lunch

To illustrate the following point, assume there are two nations on an island. Nation A enjoys a high standard of living. The people who live within this nation are relatively productive, civilised, tend not to commit many crimes and create a pleasant society. Nation B has a lower standard of living. Nation B has higher crime, greater disparity between rich and poor, is dirtier and has less developed infrastructure. The people in nation B are just as productive as nation A, but tend to maintain and accept, a much lower standard of living. Whereas people in nation A expect low population densities, people in nation B are more tolerant of crowding. People are free to move from one nation to the other and the two nations trade with each other. People in nation A earn more than nation B.

The first obvious point is that citizens of nation A are much less likely to move to nation B, than vice versa. The second one, is that due to the better quality of life in nation A, nation A is of greater value, that is, the home environment is of greater value because it is more desirable. This form of intrinsic value is often unmeasured and disregarded, and not considered as the measurable value held in the economy is, particularly in the “modern” Western World.

A contemporary real life counter example is the small Asian nation of Bhutan, where a former King of Bhutan, King Jigme Singye Wangchuck coined the phrase “Gross National Happiness” in 1972. This index is a collection of various measurable and qualitative factors such as political, social and mental wellness, among others. While all these factors essentially become qualitative when factored into an index, it can be argued that the intrinsic value in living in such a society would increase or decrease more or less in line with such an index. This index is considered so important, that the new constitution adopted in 2008 states that government programs must be measured by the happiness they produce, and not by the economic benefits that might arise.

Recently, this index has been falling, paradoxically due to economic growth. British economist Sir Richard Layard who has specialised in the Nation’s happiness index states

“There’s a lot of evidence that a rather cohesive societies often experience falls in psychological well-being when they go into economic take-off.”

While this might appear counter intuitive, what is happening is that the intrinsic value in their social structure, their culture and way of life is being sacrificed at the expense of more immediate economic value. This is occurring largely due to increasing commercialisation, which may be beyond the control of Bhutan’s government. Value in one area (the economy) is growing at the expense of value elsewhere (value of culture, of the traditional lifestyle). In the economic sphere, there appears to be growth, but at the other side of the equilibrium is the loss of quality of life, the loss of happiness and contentment, something often ignored. Has the overall value of the nation increased? Or has the wealth and value of the nation simply been transformed and moved elsewhere?

Back to the example of nations A and B, people running companies in nation A might realise that people in nation B are working the exact same jobs, and being just as productive, yet willing to accept a much lower wage. Companies in nation A then engage either in off shoring and outsourcing, or recruiting citizens of nation B to live and work in nation A. The citizens move to nation A and allow the companies to increase their profits. A familiar scenario for anyone who lives in the western world. The government of nation A exclaims that this is good for the economy, as companies are making more money and driving up the stock market and the population generally agrees.

However, gains such as these don’t come for free. Someone has to pay, somewhere, somehow. There is no such thing as a free lunch. Citizens of nation B move to nation A to certain areas and those areas start to become more and more like the areas found in nation B. Working conditions in nation A lower as its citizens have to compete with nation B Like the equilibrium discussed earlier, the apparent economic gains made by nation A, are mitigated by the loss of quality of life, of the peoples well being and happiness. This loss then directly translates into financial terms, as some suburbs lose value, as peoples wages lower, as lack of job security prevents people establishing loans and so forth.

The value of the area drops, and the value, or quality of life drops as well. Job security drops as jobs disappear overseas and competition for jobs and space increases. Crime increases, wages are lowered or curbed, forcing citizens of nation A to compromise their quality of life. Essentially, to allow economic gain in one area of the nation (within the companies balance books), a cost has been borne elsewhere, amongst the citizens of the nation.

At its most basic level, a financial transaction has taken place. The quality of life that one would normally expect to afford for their particular income is lowered, as the income which others can gain, is increased. Because the correlation between these two is abstract, a direct link is rarely made and people just see it as social progress. The economic progress experienced by some is made possible by others accepting corresponding regressions. Value has been transferred from one entity (the community) to another. The problem with this transaction is that it is usually done without the full understanding of the community, or their consent.

Another example would be changes to urban planning to allow for greater population density. While greater population density can lead to savings in building infrastructure, these savings are negated by the lower quality of living in high density areas. Subdividing property can seem to increase the value of land, but the increase in density leads to additional costs.

Good economic policy must look not merely at dollars and cents, but the total value of the nation which goes far beyond things which are held as being traditionally of monetary value. Changes in living conditions, in the demographic make up of the country, in the quality of life actually have very real economic impacts in ways which are overlooked.

Looking at the bigger picture

If you only look at the dollars and cents of any national economy, you are only looking at a portion of the equation. By only looking at a portion of the equation, what can appear to be a boom in reality isn’t when non-fiscal ramifications of economic policy are taken into account. These aspects are usually the most important to people, as a good economy is only useful in that it provides a better standard of living. To have economic growth and greater profit at the expense of living standards is counter productive. Taking as an example, the off shoring of employment to other nations where a lower standard of living is maintained, and thereby lower wages, might appear good policy in terms of direct measurable metrics, it comes with a sacrifice which negates any financial advantage. From a nationalist perspective, this arrangement is undesirable as it is a transfer of opportunity out of the nation into another nation for the benefit of what is usually a handful of individuals.

The economic systems and conventions that a nation adopts should first and foremost be those which allow the nation the greatest opportunity to improve living conditions. The economic system and conventions, much like the concept of money itself, must remain tools which serve the people, rather than systems requiring the servitude of the people.

“The economy is not an end in itself. It is an element in the life of societies, among the principal ones but only one element”
http://www.developments.org.uk/articles/bhutan-where-happiness-outranks-wealth/

http://www.buddhistchannel.tv/index.php?id=40,8113,0,0,1,0

http://marketplace.publicradio.org/display/web/2007/11/14/consumed5_mmr_1
“Bhutans falling Happiness Index”